Search engine optimization, SEO, is the process of making sure your website gets traffic by being displayed prominently on different search engines like Google Chrome, Bing, or Firefox. Having relevant content that users are searching for will help you get a coveted spot for free. You can purchase paid ads, but that’s a different subject.

So, how do I make sure people can find my site?

There’s a lot that goes into professional SEO work, but we will give you a few tips on what you can do to make sure you’re getting the most out of your website.

Newer versions of WordPress come with pretty decent SEO out of the box, without much effort needed. That’s part of what makes it our preferred platform. These three tips can help give you a competitive edge.

1.) Start a blog. Blogging can help in a myriad of ways. Provide a sneak peak of your services, establish credibility with potential customers, and create content that can be linked back to across the web. Edit permalinks from the default ‘?p=[id]‘ to ‘yourwebsite.com/year/month/post-name’

2.) Install an SEO plugin. A plugin can help guide you in how to optimize your pages and blog posts, and give you an alert for any glaring errors, and help you fill in metadata. We like:

Yoast SEO

All In One SEO Pack

3.) Use alt tags for images and videos. Describe visual and video media using alt tags, which are alternative text descriptions. This allows search engines to locate your page, and it helps give descriptors for people who use text-only browsers and visually impaired people who use screen readers.

Known Agency

KNOWN is a full-service web development and design agency specializing in unique, web-based solutions that illuminate new possibilities for our clients. At KNOWN, we believe every organization needs a contemporary, strategic, and well-maintained website. After all, your website tells your story.

knownagency.com